Our relationship with reviewers, then, is truly Marmite – which is to say, very love/hate. But is it just our crazed internet personae being baited into knee-jerk reactions online, or is does the system itself need to come under review? I certainly think so.

Not the big guns, big swears, bigger 18-symbol kind of mature, but the kind which focuses on strong narrative and adult dialogue. Games like Brain Training and Wii Fit have taken a stab at gaming maturity in an entirely different, but arguably even more successful way, taking a ‘kiddy’ pastime and allowing adults to utilise it to solve deadly serious adult problems like weight gain and senility.
It is time, now more so than ever, that we treated the medium seriously. Which is to say, critically. We cannot allow games to have an easy ride, especially when the standards of production values, graphics and even writing have never been higher. It’s time we got critical.
Other serious forms of entertainment are regularly given a rough ride, panned and pulled apart for every tiny flaw. Whilst I’m not arguing that every film is minced by critics, nor that every game should be, either, it is only by calmly acknowledging a game’s drawbacks can we improve for the future. If games reviewers simply foam at the mouth every time a good game comes along, we’ll never be able to tell what’s truly hot and what’s just hyperbole.Case in point: Grand Theft Auto: IV. The darling of reviewers this generation, garnering a 98/100 average on reviews-aggregate website, Metacritic.
Hold on. 98/100? On average? It doesn’t take a mathematical whiz-kid to work out that 98 on average is an absurdly-inflated score. Similarly, Super Mario Galaxy, Nintendo’s biggest critical success on 97/100 average, is obviously over-scored.
As a regular reader of gaming reviews, it is quite difficult to accept. SMG is possibly Nintendo’s single greatest achievement, potentially besting Super Mario 64 or The Legend of Zelda: Ocarina of Time. In my humble opinion, it does. But I still don’t think it deserves a 97/100 average. I don’t think any game does.
Film reviews are more considered. You get the feeling that the critics aren’t simply raving fanboys, rabid hype-junkies or silly company-politics obsessives.
For example, Avatar, now the most successful film ever, garnered a very impressive 84 on Metacritic.That's a hugely positive review score, and any game developer should feel proud to achieve such a stunning critical reception for their title. Except, that’s not quite the case. For games reviewers have become accustomed to only using the top end of the scale.
As a result, a 6/10 seems ‘a poor score’ when in reality it’s above-average. Similarly, 9/10s and 10/10s are dished out like Guitar Hero instalments, meaning it’s difficult to distinguish a truly outstanding title from a pretty good game. Now, games reviewers have created a vicious cycle in which only the highest scores will do. Regularly, reviewers point out real flaws in a title whilst going on to award it a 10/10 regardless.
Some publications do things differently, and get a fierce kicking from all corners of the internet as a result. EDGE magazine, for example, recently handed Final Fantasy XIII a 5/10. They argued that the game was technically accomplished but far too linear. Fair complaints, if we take linearity to be a bad thing (but that’s for another day...). A 5/10 is not a bad score, it is average. A game doesn’t need serious flaws to score in the middle of the scale, just be a game which is not particularly outstanding. Many forum-dwellers quickly pointed out that ‘an EDGE 5 is a normal 7 or even 8’.
Sadly, they’re right. Games reviewers and the industry at large needs to realise that high scores should be the exception, not the rule, if gaming as a medium is to truly be respected.
Don’t agree? Good. We need to be more critical.
I'm really interested in this blog and have been eagerly awaiting more posts for quite some time now... Where has Alex gone? And does anyone know when he'll be back??
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